MindArk has an uncomplicated, yet effective business model. It is based on the fact that both MindArk and the Planet Partner brings something to the table in order to create a new flourishing interactive environment together - a new unique planet in Entropia Universe. Once the planet is up and running, MindArk and the licensed Planet Partner, shares both the cost and revenue generated by the new planet.

In the collaboration, where both parties contribute to the creation of a planet, MindArk provides the technology through Entropia Platform, know-how and a proven income model and the Planet Partners contribute with creativity, content and a budget for operations (incl license fee), marketing and other activities.