Privacy Policy

It is important to MindArk to help our potential Planet Partners and their users to retain their privacy when they benefit from everything Entropia Universe and the Entropia Platform has to offer.

To protect your privacy, MindArk follows different principles, which we have gathered in the following Privacy Policy, in accordance with worldwide practices for user’s privacy and data protection. PLEASE READ IT CAREFULLY!

We will not sell or give away your name, mail address, phone number, e-mail address, or any other information you submit to us to any third party unless we have first obtained your consent or in compliance with this privacy policy.

We use state-of-the-art security measures to protect your information from unauthorized users.

This Privacy Policy details:

  • Which information MindArk collects.

  • How MindArk safeguard your privacy.

  • How you can control and change the information that you have voluntarily provided us with.

  • With whom your personal information may be shared.

  • How you can contact us regarding questions and comments about the information that you have voluntarily provided.

  • Information regarding cookies.


When you create a Registration ID on the site or join limited-access premium WebPages we might ask you to submit information that personally identifies you (Personal Information) or allows us to contact you.

Note that the term "Personal Information", as used herein, is the same as "Personal data" as defined in Directive 95/46/EC of the European parliament and the council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

What personal information is collected?

In order to apply for more information regarding our Planet Partner services concept you may contact us by filling in the application form stating your interest. In this form you must register some of your personal information (i.e. information that specifically identifies you). To see exactly which self registered personal information is collected please visit

How do we use the information we collect?

We use your personal information for the following primary purposes:

  • To make the site easier for you to use by not having to enter information more than once.

  • To allow us to contact you with the information you requested.

Do we give your personal information to a third party?

All personal information is kept confidential by MindArk and is never leased or sold to any third parties, except as stated in this Privacy Policy or by your consent.

MindArk may need to disclose your personal information to consultants and other service providers who perform functions on MindArk's behalf in order to carry out their work.

MindArk will disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal processes served on MindArk or the Website; (b) protect and defend the rights or property of MindArk and its related Websites, and, (c) act in urgent circumstances to protect the personal safety of users of MindArk, its Websites or the public.

Your personal information is also a part of MindArk's business records and as such an asset of MindArk that might be transferred to any third party worldwide if MindArk decides to sell all or part of its business activity. The same applies in the event of a merger, acquisition, reorganization, bankruptcy or other similar event, where your personal information may be disclosed to MindArk's successor or assignee.

If MindArk discloses or transfers your personal information, as stated above, to a third party, MindArk do not have control over third party's activities, and thus cannot guaranty that the same privacy policy and security procedure that MindArk applies will be pertained.

How do we secure your personal information?

MindArk has taken a package of measures to assure that the information collected will remain secure and free from modifications. Such security actions include a secure network and passwords, and a stringent controlled access to all personal information.

MindArk will also take sensible steps, which are in MindArk's control, to assure that third parties who receive information from us will provide adequate protection of personal information.

Please note that this Privacy Policy does not apply to, and cannot control the activities on other sites you may enter by using links on this Website.

How can you control and change the information that you provided us with?

We will make good faith efforts to correct your personal information if we are aware that it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.

In case you wish to access correct or remove data we will ask you to identify yourself and the information requested before processing such requests. We may decline requests that are unreasonably repetitive or systematic, require disproportionate effort (technical and others), risk the privacy of others or if they are extremely impractical.


A cookie is a text file that can be sent to your web browser and stored on your computer. Cookies only retain your computer and operating system identification details as well as your user preferences. Cookies do not damage your computer.

MindArk uses "session cookies". The session cookie is stored in a temporary memory and is erased after you close your web browser.

You can avoid cookies by instructing your web browser to automatically reject cookies or to inform you every time a website requests the storage of a cookie. You can also use your web browser to erase cookies that were previously stored on your computer. If you choose not to accept cookies there is a risk that you will not be able to use all of MindArk's services or all of the Entropia Universe features.

MindArk has the right to send “cookies” to your computer without any further notice to you, as part of your registration process and your access to and use of the Website.


You can always contact MindArk by e-mailing to or by addressing a letter to:

MindArk PE AB (publ)

Attn. Entropia Support,

Järntorget 8,

SE-413 04 Gothenburg,


By using this Website and registering you personal information on this Website you give your consent to this Privacy Policy. MindArk reserve the right to, at any time, update, revise or change this policy.

This Privacy Policy was last updated on January 13, 2010.